Our Story
About Royal Saffire Enterprises
Meet the Founder
Built on Purpose. Driven by Excellence.
Ebony Amara is a multi-talented entrepreneur, certified life coach, licensed financial strategist, and fitness trainer who founded Royal Saffire Enterprises, LLC in 2019 with a singular vision — to deliver transformative, high-quality services that empower people to live fully and prosper boldly.
With a heart for service and a mind for strategy, Ebony built an enterprise that doesn’t just serve clients — it elevates them. From protecting families with final expense planning to launching nonprofit organizations and coaching women into their highest selves, Royal Saffire is the result of lived experience, relentless dedication, and unwavering faith.
Based in Barnwell, South Carolina, Ebony leads her team with the same royal standard she sets for her clients — excellence in everything, always.
What We Stand For
Our Core Values
Excellence
We hold every service to the highest standard — no shortcuts, no compromise.
Integrity
We operate with honesty, transparency, and a genuine commitment to your wellbeing.
Empowerment
We don’t just deliver results — we build your capacity to sustain them long-term.
Faith
Everything we do is rooted in a greater purpose — serving people the way we were called to.
The Enterprise
Three Divisions. One Royal Standard.
👑 Royal Saffire Financial Group
Final expense planning, annuities, and wealth management to protect your family’s future.
📋 Royal Saffire Consulting
Business and nonprofit consulting to launch, grow, and sustain your organization.
💎 Ebony Amara
Elite lifestyle coaching, fitness training, and clothing for those who refuse to settle.
Ready to Experience the Royal Standard?
Let’s connect and talk about how Royal Saffire Enterprises can serve you.